Creative for good
Design, strategy and storytelling that drive health impact.
At Health Gap, creativity and community health go hand in hand.
We’re a registered CIC that offers the same strategic and creative expertise you’d expect from a top‑tier agency, but every project we deliver directly supports our community health programmes.
When you work with us, your creative budget does double good: helping you communicate health more effectively and funding work on the ground that improves real lives.
What we do
Creative & Design
Beautifully crafted ideas across brand, campaigns and content. We make complex health topics feel human and engaging through design, storytelling and motion.
Strategy & Insight
We uncover the emotional and behavioural drivers at the heart of every brief, turning data and complexity into simple narratives people understand and act on.
Production & Delivery
From initial concept to final output including film, print, OOH, digital or experiential, we manage every step with the precision, empathy and detail that healthcare demands.
Who We work with
We collaborate with:
Life sciences, pharmaceutical and MedTech companies
Health charities and foundations
Government and public health agencies
NGOs and educators working to improve wellbeing
Advertising and communication agencies looking for expert partners in health
Why work with us?
Every brief, every idea, every campaign helps close the health gap.
Revenue from our creative projects funds our outreach programmes, bringing health education, screening and early‑intervention services to underserved communities across the UK.
So when you hire us, you’re not just commissioning creative work, you’re investing in healthier lives.
Our Experience
Health Gap is co‑founded and led by Anna Firth, a qualified nutritionist and former project manager at world‑class agencies including Ogilvy & Mather and Fallon. She brings deep understanding of strategic planning, stakeholder management and the craft of bringing ideas to life.
Our Creative Director, Adrian Firth, has over 20 years’ experience in design and advertising, directing campaigns for global brands such as Pfizer, Novo Nordisk, Vertex, Adidas, Virgin Media and Pepsi Max. His work has spanned digital, experiential, AR and OOH, consistently translating complex ideas into clear, powerful visual stories.
Together, we’ve built a network of trusted designers, writers, producers, filmmakers and technologists. A team that can flex from small, fast‑turnaround projects to fully integrated global campaigns.
Let’s Work Together
If you're interested in working with us, complete the form and we’ll and get back to you within 48 hours.